India
is the second largest gaming industry behind China with over 460 million
internet users. There will be about 635.8 million internet users in India
with 323 million people in India
accessed the internet through their mobile phones in 2016, which corresponds to
about 24.3 % of the country’s population. The forecast is estimated to increase
about 524.5 million contributing 37.4
percent respectively in 2021 in India
As
of 2016, India had an estimate of 262 million mobile internet users living in
urban communities, and 109 million living in rural areas. Facebook is the most
popular social networking site in the country. There were about 195 million
facebook Users in India as of 2016,
placing India as the only country with the largest Facebook user base in the
world. Retail E-Commerce sales in India powered through mobile amounted to
about 16 billion U.S. dollars that year and are projected to surpass 45 billion
U.S. dollars in 2021
Indian
gaming industry
In
2016, Indian marked their spot among the global leaders in the gaming Industry.
In Q2 2016, India ranked fifth globally by game downloads at 1.6 billion and
expected to reach 5.3 billion in 2020. It is expected to surpass both Russia
and Brazil in the coming years. Google Play generating 13 times more downloads
compared to iOS. In Q2 2016, over 300 million games were downloaded on iOS and
Google Play combined in India.
The
Indian gaming industry is worth $200 million. Around $70 million are real money
gaming and the remaining $130 million is casual gaming. According to App Annie
and NASSCOM, game revenue is expected to grow at a CAGR of 87 percent to reach
as high as $1.1 billion by 2020.
These
stats clearly indicate that the growth of Indian gaming industry is going to
skyrocket in the upcoming years as there are more areas to explore according to
experts. The reason behind this increase is due to many factors such as:
• Free Downloads
All
the games that are played in mobile or tablets are mostly free of cost
downloads. Games such as Temple Run,
Subway surfers, angry birds and the latest Super Mario Run was also a major hit
because of free Downloads and game is more of a casual gaming rather than a
Real money gaming.
• Zero Monetisation
The
major reason for Indian gaming industry for becoming a strong Global market
leader in terms of Downloads and revenues is that we haven't started focusing
in in-app purchasing, in-app advertising, incentive advertising, and
subscription service. Indian games such as Gully Cricket, Real Cricket 16, Best
bus 3D gaming are few games which were built with no in-app features but still
made their mark being popular downloads among Indian game lovers.
• Numerous offers from Internet Service
providers
Internet
service provider companies are already boosting their majority of revenues in
the mobility division of their companies by attracting the customers with
multiple Internet package offers. As we already know Jio, a Mukesh Ambani
Enterprise in Telecommunications have already become a strong competitor for
all other Companies in this sector by having introduced the unlimited Usage
offer till March 31st in voice and data streams for all their
customers.Similarly, all companies are competing strongly in providing the best
offers in data Usage to attract more customers every day and this in return is
increasing the usage of mobile Internet all over India. These offers from
Internet service providers is also
another reason for the increase of mobile gaming platforms to hit the roof in
the year 2017.
